Categories: BusinessPublished On: 02.04.2019378 words1.9 min read

Data has been hailed as the technological saviour of maritime, with the potential to solve just about every problem shipping faces. The current reality however, is that a lot of data analytics projects fail, sometimes spectacularly, a problem that appears to be particularly prevalent in maritime. Here are three reasons why your upcoming data analytics project might fail, and what to do about them.

You’re asking the wrong questions

There is a misconception that exists in our industry about what data science is and how it should benefit us. First, we start collecting data, then we hire some data scientists or get a consultancy in, then we will enter a zen-like state where the machines make our decisions for us while we sunbathe. The unfortunate reality is that without asking the right questions first, any attempt to become data-driven will fail, usually taking hundreds of thousands of dollars with it. This is a problem that exists across every enterprise business but is particularly prominent in maritime, principally because it is difficult and expensive to collect and process data from ships making those inevitable failures more expensive.

The most important thing to get right when commencing a data analytics project is to ask the right questions. With enough of the right data, you can answer any question but if you don’t go in with a clear idea of what you need to know you will find out nothing, or potentially find out a lot about something irrelevant.

You’re over-complicating data collection

Collecting data can be expensive in this industry. IoT is the latest buzz area when it comes to data collection but fitting sensors that will work with little maintenance in a maritime environment is not easy. . . . . . . . . . . . . . . .

. . . . . . . . continue reading the article by Nick Chubb on the Intelligent Cargo Systems website here


Nick Chubb MNI is Head of Growth at CargoMate. He started his career as a deck officer in the Merchant Navy and has been working in technology sales and marketing in London since he came ashore. Before joining CargoMate Nick led the development of Learn@Sea, a digital education platform for seafarers with over 10,000 members and founded Antares Insight, a strategy consultancy which helps clients in the maritime sector understand and implement emerging technology.