Categories: a-port-information, British Ports Association, BusinessPublished On: 09.06.2021207 words1.1 min read

The British Ports Association has today published a toolkit for ports and maritime businesses to maximise their commercial opportunities and consider new marketing tactics.

Within the last 18 months, Brexit and Covid-19 successive lock-downs have challenged in many ways the Ports & Maritime sector. In addition, decarbonisation, automation and digitalisation trends are transforming the business landscape and customer behaviours and requirements, faster than expected

The ‘Seeking Opportunities in Troubled Waters’ commercial and marketing toolkit is designed with ports and maritime operators, of all type and size, in mind.

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The BPA, which represents a range of ports and harbours that collectively handle more than 86% of maritime activity in the UK as well as an array of other businesses, is keen to help ports navigate this new landscape successfully, ensuring that they can continue to grow and develop. The Association is therefore working with independent port consultant Zeina Sawaya-Melville to encourage ports to revisit their approaches to business development, marketing and customer care.

Alongside the toolkit the BPA is also organising a commercial and marketing stratgies workshop for ports and maritime operators, led by Zeina Sawaya-Melville, to discuss this area of their business. This takes place on 18 June 2021.

CLICK HERE TO READ THE REPORT